PREVITAL
Led the art direction during a competitive tender process, creating a refreshed brand identity and campaign concept designed to strengthen Prevital’s market presence and brand recognition.
Republic Goup - 2025
Branding concept
Branding concept
The goal of the refresh was to preserve PreVital’s distinctive visual identity while making the overall look more emotionally engaging and contemporary.
Subtle logo refinements (such as the heart-shaped nose) and the eye contact between owner and cat on the packaging strengthen the emotional connection. The flavour-coding colours and product presentation have been simplified, allowing shoppers to navigate the shelf more quickly and intuitively.
The goal of the refresh was to preserve PreVital’s distinctive visual identity while making the overall look more emotionally engaging and contemporary.
Subtle logo refinements (such as the heart-shaped nose) and the eye contact between owner and cat on the packaging strengthen the emotional connection. The flavour-coding colours and product presentation have been simplified, allowing shoppers to navigate the shelf more quickly and intuitively.
packaging design
packaging design
packaging design
TVC / CAMPAIGN
TVC / CAMPAIGN
It can be lazy, moody, cuddly, adopted from a shelter, received as a gift, or bought from a breeder. It might knock over your mug, sleep on your head, or start scratching around at 4 a.m. – and you love it anyway. Just the way it is. Like Mark Darcy loves Bridget Jones.
You want the very best for it, so one way to show your love is by putting PreVital in its bowl.
It can be lazy, moody, cuddly, adopted from a shelter, received as a gift, or bought from a breeder. It might knock over your mug, sleep on your head, or start scratching around at 4 a.m. – and you love it anyway. Just the way it is. Like Mark Darcy loves Bridget Jones.
You want the very best for it, so one way to show your love is by putting PreVital in its bowl.
It can be lazy, moody, cuddly, adopted from a shelter, received as a gift, or bought from a breeder. It might knock over your mug, sleep on your head, or start scratching around at 4 a.m. – and you love it anyway. Just the way it is. Like Mark Darcy loves Bridget Jones.
You want the very best for it, so one way to show your love is by putting PreVital in its bowl.
